Mobile friendly, which factor rank the website higher
Today’s world is very advanced and digital. Nowadays, most evolution is in technology and human lifestyle. Every person has their own mobile. Therefore, mobile phones are a main part of life. So we do not connect with every person personally, but mobile is a way to connect with every person. So mobile is a game-changing factor in the marketing field. We connect with every targeted customer through mobile by using social media platforms.
So mobile-friendly websites are important in digital marketing. OptiVintage provides SEO and marketing services. You can take advantage of this service for business growth. So a mobile-friendly website is important for ranking. We discuss some factors that affect website mobile-friendliness.
1.Image Optimisation: Making Visuals SEO-Friendly
Images and other visuals are essential for engaging content. Unoptimized images can very much slow down your SEO efforts by slowing down your site.
Why Optimize Images?
Site Speed: Large image files can cause slow page load times. It produces a negative impact on user experience and rankings.
Image Search Traffic: Well-optimized images can rank in Google Images search. It’s driving extra traffic.
Accessibility: Alt text helps visually challenged users understand image content through screen readers.
Contextual Relevance: Image file names and alt text provide hints to search engines. They provide information about the page topic.
Key Image Optimization Techniques:
Descriptive File Names: Use clear, keyword-relevant file names (e.g., blue-running-shoes.jpg). Do not use like Img_001.jpg.
Alt Text (Alternative Text): Write brief, descriptive alt text for every image. Explaining what it shows. Include keywords naturally if relevant, but prioritize accuracy.
Compression: Use tools (like TinyPNG or ImageOptim) or plugins to reduce file size. They provide an image without significant quality loss.
Correct Formatting: Choose the right file type. E.g., JPEG for photos, PNG for graphics with transparency, and WebP for best reduction and quality.
Responsive Images: Ensure images adapt correctly to different screen sizes.
Lazy Loading: Wait to load off-screen images until the user scrolls down to them. Running up the initial page load.
Optimizing images is crucial for both performance and visibility.
2.Visual Assets: Engaging Users Beyond Text
While standard image optimization is important,. Widening your scope to include various visual assets can further. It improves engagement and SEO.
Types of Visual Assets:
Infographics: Perfect for presenting data or complex information visually. They’re highly shareable and can earn backlinks.
Videos: Videos that are too engaging can increase dwell time. Optimize video titles and descriptions, and consider transcripts for SEO benefits. Videos can also appear in dedicated SERP features.
Charts & Graphs: These are useful for showing data within content.
Slideshows & Presentations: Break down information into digestible pieces.
Interactive Elements: Calculators, quizzes, or maps can greatly boost engagement.
SEO Benefits:
Increased Engagement & Dwell Time: Visuals catch attention and keep users engaged for a longer time. which can positively impact SEO performance.
3.Site Speed: The Need for Speed
Site Speed: The Need for Speed
In today’s fast-paced digital world, people expect websites to load fast. Site speed, how fast your web pages open, impacts the user. Site speed is important for both user experience and search engine optimization (SEO). Slow pages discourage users and lead to high bounce Factors That Affect Site Speed:
Web Hosting: Affordable, shared hosting can slow down your site.
Large Images/Media Files: Unoptimized images or files are often a big problem.
Inefficient Code (HTML, CSS, JavaScript): Excessive written code can slow down your site.
Too Many Plugins/Apps: Extreme plugins, mainly on platforms like WordPress, can harm performance.
Server Response Time: This is how fast your server responds to requests from the browser.
Lack of Caching: Caching helps store parts of your site for faster loading on repeat visits.
No Content Delivery Network (CDN): CDNs distribute your site’s support across multiple servers worldwide. It reduces loading time for users who are far away from your main server.
Ways to Improve Site Speed
Optimize Images: Compress and resize images as needed.
Enable Caching: Use browser and server-side caching.
Minify Code: Remove unnecessary characters from HTML, CSS, and JavaScript.
Use a CDN: Spread content load globally.
Choose Quality Hosting: Invest in hosting that fits your traffic levels.
Limit Plugins: Deactivate and remove unnecessary plugins.
Optimize Server Response Time: Fix any server-side bottlenecks.
Google PageSpeed Insights and GTmetrix are useful SEO tools. They check your site speed and find areas for improvement. Speed is essential in 2025.
4.Freshness: Keeping Your Content Fresh and Relevant
Search engines, mainly Google, often favor fresh content. up-to-date content, especially for time-sensitive queries. This idea is sometimes called QDF, or Query Deserves Freshness.
Why Freshness Matters:
User Expectations: Users want the latest information. Especially for news, trends, and product reviews.
Search Engine Algorithms: Algorithms boost recently published or updated content for some searches.
Signals Ongoing Relevance: Regularly updating your site shows search engines. That it is active and valuable.
Ways to Maintain Freshness:
Update Existing Content: Review and refresh older posts with new information. Add the date of the update. This can be more effective than constantly creating new posts on the same topic.
Publish New Content Regularly: Stick to an even publishing plan related to your industry.
Respond to Current Events/Trends: If it fits your place, create content about timely topics.
Keep in mind that freshness of content is equally important for all topics. “Evergreen” content, or content that remains relevant, still has great value. Make sure your content is accurate and up-to-date.
5.Geotagging: Showing Local Relevance
Local SEO is crucial for businesses targeting specific areas. Geotagging is one way to signal local relevance. It involves adding space and longitude coordinates to digital assets like images and videos.
How Geotagging Helps SEO:
Reinforces Local Context: It tells search engines the geographic location. Which is connected to a piece of content.
Improves Local Search Visibility: When paired with other local SEO efforts. Geotagging can boost your rankings for local searches.
Adds Metadata: It provides exact data for search engines. This is helpful to understand your content’s relevance to a location.
Where to Use Geotagging:
Images: Add GPS coordinates to the EXIF data of images on your website or Google Business Profile.
Content: Mention specific locations in your text naturally.
KML Files: Use them with sitemaps for geographic details.
Schema Markup: Apply LocalBusiness schema to clearly define your location.
While geotagging isn’t a standalone solution. It plays an important role in improving local SEO. It helps search engines accurately locate your business.